ValueAlpha
FOR OWNERS · $3M–$250M IN REVENUE

What's your HVAC business actually worth?

10 minutes from upload to resultSourced. Defensible. Shareable.Deal Book tracks every view
Run my valuationSee a sample report
VA·VA Range™·VA·HVACLIVE · INDICATIVE

If your HVAC business does $1.2M in EBITDA, recent comparable transactions in your industry suggest a defensible range of:

BEAR
$4.2M
BASE
$5.8M
BULL
$8.4M
11 ENGINES · 23 COMPS · CONFIDENCE 86%VARI87 · A
01 · THE FRAME

The new shape of private-market valuation.

For fifty years, valuing a private business meant weeks of analyst time, four-thousand-row spreadsheets, and a single number nobody could audit. Value Alpha is what comes next — built on the same eleven institutional methods, surfaced as a terminal.

A desk covered in spreadsheets, sticky notes, calculator, scribbled corrections
UNTIL NOWSpreadsheets, sticky notes, weeks of analyst time. A single number nobody can audit.
Value Alpha terminal in dark mode — blended valuation, engine cards, operating performance chartValue Alpha terminal in a daylight workspace — same blended valuation
VALUE ALPHAEleven methods. Every comparable visible. A defensible range in ten minutes, on a terminal built for the people who have to defend the number.
4–6 wks → 10 min
Time to a defensible range
1 method → 11 methods
Triangulated, not anchored
Opaque → Sourced
Every input traceable to its source
02 · THE PROCESS

From four weeks of spreadsheets to ten minutes of click-through.

Watch the actual product walk through the whole flow — blank form to defensible VA Range to a tracked Deal Book.

WATCH · PLATFORM WALKTHROUGHapp.valuealpha.ai
Watch on YouTube
STEP 01
Tell us about your business
Company name, one-paragraph description, optional location. Takes about ten seconds.
STEP 02
Upload your financials
CSV, Excel, QuickBooks, or PDF. The parser standardizes everything to GAAP-consistent line items in roughly 10 seconds per document.
STEP 03
Normalize earnings, calibrated by industry
Industry-specific guidance for add-backs, owner comp, R&D, and one-time items. Healthcare devices is not landscaping. The normalization shouldn't be either.
STEP 04
Eleven valuation engines run in parallel
DCF, comparable companies, precedent transactions, asset floor, scenario, Monte Carlo, capitalized earnings, and more. Run together in roughly three minutes.
STEP 05
Your report: a defensible VA Range™
Blended valuation with the engine-weight breakdown, the bear/base/bull range, and the VARI™ confidence score. The report buyers, lenders, and counterparties see.
STEP 06
Track buyers (or targets) in the Deal Book
Selling: Preparation → Interested → Offers → Due Diligence → Closed. Buying: Sourced → Screened → LOI → Due Diligence → Closed.
03 · METHODOLOGY

Eleven methods. Every number explainable.

A real valuation is triangulated from multiple methodologies. We do not hide the math — every engine is named, every input documented. Tap any method to see how it works.

ENG · 01Discounted Cash Flow+
Three-statement build with WACC from risk-free + equity risk premium + industry beta. Terminal value via exit-multiple and Gordon-growth, reconciled.
ENG · 02Comparable Companies+
Peer set screened by NAICS, geography, size, and growth. Outliers trimmed, EV-to-equity bridge applied.
ENG · 03Precedent Transactions+
Closed M&A deals filtered to your profile, with control premium and time-decay corrections.
ENG · 04Asset-Based Floor+
Adjusted book value with hard-asset revaluation. The price below which the business cannot rationally trade.
ENG · 05Scenario Analysis+
Bear, base, bull trajectories with explicit assumption deltas. The backbone of every VA Range™.
ENG · 06Monte Carlo Simulation+
10,000+ paths over the assumption space. Outputs a probability distribution, not a wish.
ENG · 07Capitalized Earnings+
Normalized earnings divided by a risk-adjusted cap rate. Standard IRS-defensible method.
ENG · 08Risk-Adjusted Multiples+
Industry multiple adjusted for size discount, customer concentration, and owner dependency.
ENG · 09NAICS Benchmarks+
Industry-specific multiples calibrated against 1,600+ benchmark rows across 1,024 NAICS groups.
ENG · 10Working-Capital-Adjusted+
Cash-free / debt-free with normalized working capital. The number a sophisticated buyer offers.
ENG · 11Quality-of-Earnings-Adjusted+
Owner add-backs and one-time items normalized to the level a QoE provider will accept.
+Sector-specialized models+
For dental, SaaS, e-commerce, and other sectors with established specialty methods.
04 · THE DEAL BOOK

The valuation is the asset. The Deal Book is the system around it.

Share your VA Range™ with the people who matter — buyers, lenders, advisors. Track who opened it, when, and where every relationship sits in the pipeline. Works both ways: selling your business or buying one.

DEAL BOOK · BUYER & SELLER WORKFLOW

Every share, tracked. Every signal, surfaced.

Share securely
Send the Certificate of Valuation™ to a specific email. View-tracking, optional expiry.
See engagement
Know who opened it, when, how many times, and which sections they re-read.
Capture interest
Buyers and counterparties flag formal interest directly inside the document.
Track the pipeline
All your shares, all the activity, all the interest signals — in one view.
Works both ways
Selling? Track buyers. Buying? Track targets you've valued.
DEAL BOOK · APEX HVAC · TX
Preparation
Apex HVAC · TX
VA RANGE $5.8M
Interested
Pinnacle Capital
PE · 3 OPENS
Joseph Park
ETA · 7 OPENS
Offers
Midwest M&A
LOI · $5.4M
Due Diligence
Closed
05 · WHAT OWNERS DO WITH IT

Owners walk in with the math. Counterparties adjust.

A defensible range changes how the room moves. A few of the meetings owners have walked into with their VA Range™ in hand.

Jack, HVAC services business owner in Houston, TX
Jack
HVAC Services · Houston, TX
Selling the business
“Broker walked in with $4.2M and a story about market conditions. I'd already run Value Alpha. Base case $6.1M, with the eleven methods and the comps to back it. Suddenly the conversation wasn't about whether his number was right. It was about which of mine to negotiate around. We closed at $5.9M three months later.
▲+ $1.7M ABOVE BROKER'S INITIAL PRICE

› Run it before you call a broker, not after.

Steve, light manufacturing owner in Cleveland, OH
Steve
Light Manufacturing · Cleveland, OH
Buying a business
“Three acquisition targets, all of them pitching the same “5× EBITDA, that's the multiple.” I ran them through Value Alpha over one weekend. Only one of them held up after the add-backs got normalized. The other two were sitting on owner compensation a real buyer wouldn't accept. Saved me from writing a check on the wrong company.
▲PICKED THE RIGHT TARGET OUT OF THREE

› Run every target through it before you write the LOI.

Denise, logistics and distribution owner in Tampa, FL
Denise
Logistics & Distribution · Tampa, FL
Quick first look at an inbound deal
“A broker emailed me a teaser on a regional carrier. Usually I'd kill a Saturday with a spreadsheet figuring out if it was worth a real conversation. I ran it through Value Alpha during my morning coffee. Ten minutes, defensible range, knew exactly what questions to ask on the first call.
▲10 MINUTES TO A REAL DECISION

› Use it on every inbound teaser before you respond.

11methods
Triangulated on every range
33,500+
Public comparables, refreshed daily
19,500+
M&A reference deals · 7,500+ closed
1,024NAICS
Industry groups · 41 verticals
06 · THE REPORT

What you actually get.

A full-page valuation report with the blended VA Range™, engine weights, comparable transactions, and the complete audit trail. Open it in the dashboard, share it from the Deal Book, export it as PDF.

ValueAlpha_Sample_Report.pdf
First page preview of the Value Alpha sample valuation reportOpen in new tab
5 pages · Generated by Value Alpha
Download Full PDF
07 · ANSWERS BEFORE YOU ASK

Questions owners actually ask.

If yours isn't here, email info@valuealpha.ai — we answer same-day.

How much is my business worth?+
A defensible valuation is a range, not a number. For a healthy lower-middle-market business, the range is driven by an EBITDA multiple appropriate to your industry — typically 3.5×–8× across most service businesses, higher for SaaS and commercial real-estate services, lower for food service. That multiple is then triangulated against discounted cash flow, comparable public companies, precedent M&A transactions, and asset-based methods. Value Alpha runs all 11 methods and produces a bear/base/bull range with a VARI™ confidence score and a full audit trail.
How is Value Alpha different from a business broker?+
A broker is paid to sell your business — typically 5–10% of the transaction. Their incentive is closing, which can push them to anchor your price wherever the deal will clear. Value Alpha is not a broker. We do not take a success fee, we do not represent buyers, and we do not market your business. We tell you what your business is worth using the same 11 methods institutional buyers use, and we show you the math. Owners use us before they hire a broker, while they're negotiating with a buyer, or instead of a broker when the buyer is already at the table.
What is the Deal Book?+
The Deal Book is the interest-tracking layer that lives on top of your valuation. When you share your VA Range™ with a prospective buyer, broker, lender, or partner, the Deal Book shows you who opened it, when, how many times, and whether they expressed interest. For sellers, it's your buyer pipeline. For owners exploring acquisition, it's your target pipeline.
Is the valuation defensible in a real negotiation?+
Yes — that is the design constraint. Every Value Alpha report ships with a full audit trail, named methodology citations, the underlying comparable transactions, and a QR-verifiable Certificate of Valuation™. Owners have used Value Alpha reports in SBA loan packages, partner buyouts, estate filings, divorce settlements, and pre-LOI negotiations with PE buyers.
What industries does Value Alpha cover?+
Coverage spans 1,024 NAICS industry groups across 41 verticals — every meaningful U.S. private-business category. Industry-specific multiples and benchmarks for HVAC, plumbing, landscaping, dental practices, e-commerce, vertical SaaS, light manufacturing, logistics, auto services, accounting firms, food service, commercial real estate services, and roughly 1,012 others. If your business has revenue between $3M and $250M, we cover you.
How long does it take?+
Upload your last three years of P&L and balance sheet (CSV, Excel, QuickBooks export, or PDF — the parser reads all formats), answer a guided set of questions, and the full 11-method valuation completes in roughly 10 minutes.
Why does the report show a range, not a single number?+
Because every real valuation is a range. A single number is a marketing artifact, not a defensible figure. The bear/base/bull structure mirrors how a sophisticated buyer or seller actually thinks: the bear case is what a tough buyer will offer, the base case is the most likely clearing price, the bull case is what you hold out for in a competitive process.
Will my financials stay private?+
Yes. Financials are encrypted at rest and in transit, never shared, never sold, never used to train any third-party model. The Deal Book is private to you — you control exactly who sees the valuation, when, and what they see.
08 · RUN THE VALUATION

Know the number. Show the math. Keep your leverage.

Ten minutes. Eleven methods. A defensible range you can put — and track — in front of anyone.

Run my valuationSee a sample report
What's your business actually worth?
Run a valuation